New Company Announces Jesus Figurine Range (“All the toy and action figure news all the time”) carries an interview with Eric Dyson, founder of Fishermen Inc:

Fishermen, Inc. is hoping to harness people’s recognition of this holy and historic icon when it introduces a new series of figurines based on various interpretations of Jesus.

Dyson explains:

The message behind all of our “I Am” figurines is that whatever your path in life, Jesus can be an inspiration for you. The figurines are for anyone who can appreciate these modern-day interpretations of Jesus in (their) lives today…The figurines are not to be worshiped or used for worship. Like a cross hanging from your neck or a “WWJD” bracelet on your wrist, these collectibles are personal reminders of your own beliefs or inspirations…We selected these initial 11 modern-day realities in trying to represent a wide cross-section of lifestyles…There is nothing disrespectful or irreverent about what we have done.

A Businesswire press release adds:

The “I Am Freedom” figure showcases a jean-clad Jesus aboard a Chopper, complete with long raked handlebars, his long robe flying out from behind him. The “I Am Victory” model has Jesus mid-bicycle kick in a soccer uniform, his cleats pointing skyward. In a more thoughtful vein, “I Am Peace” shows Jesus in camouflage military fatigues, holding a dove in his outstretched hand, while “I Am Hope” simply portrays Jesus in shabby clothing, holding a sign with the all-too omnipresent, “Will Work 4 Food.”

…Rounding out the set are “I Am Strength,” with Jesus aboard a bucking bull, cowboy hat in hand; “I Am Faith,” featuring Jesus scrambling with a football; “I Am Spirit” has Him shooting a curl while surfing; “I Am Youth” has a skateboarding Jesus riding a rail; and lastly “I Am Life” shows a rock-climbing Jesus hanging from a cliff.

Apparently, requests are coming in for a rock-star figurine…

I blogged on the 2004 “Herobuilders” Jesus action figure here.

2 Responses

  1. Richard,

    Check email. BBC wants commentary on Abstinence in Uganda. NOW.

  2. Ya this idea is a total rip off of a running skit on Conan O’Brian

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